In 2002, after several spearfishing trips to the Bahamas, Jason Norcross and I decided to create a small website to foster interaction amongst local South Florida spearfishermen and boaters. In a time before social media, Hogfishworld.com gave people a way to share stories and photos from trips to the Bahamas and other local spots. The website picked up momentum quickly and soon we outgrew the dorm room that served as our first office. Our trademarked hogfish logo could be seen all over cars and shirts from Key West to Vero Beach. Feedback from customers led us to develop our own Hawaiian slings and other Spearfishing equipment and, soon after, retail stores wanted to carry our products. This led to the creation of the HEADHUNTER brand in 2003.